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Month: December 2016

What’s the best photo sharing social network ?

Everyone is a photographer these days. Whether it’s a phone with a built-in camera (and they all seem to have them), a digital point-and-shoot or a fancy camera with extra-long lenses, we all now have the ability to take better than average shots. It has almost reached epidemic proportions. But once you have taken the photo, which is the best way to share it? Photo sharing apps also help you to de-clutter your device, storing them in a central location.

WHATSAPP

On your phone you are very likely to have WhatsApp, keeping you in touch with friends and family 24/7. It is a piece of cake to send your pictures, but without broadcasting to an endless audience. Limiting, but great for privacy. Selfies can be sent out for people to comment on, enabling them to tell you how beautiful/handsome/cute you are. And the definition of selfie now appears in the Oxford Dictionary, so it must be credible.

INSTAGRAM

Top of the pops, in terms of photo sharing apps, is Instagram. Originally launched as a unique social networking platform based on sharing videos and photo, this clever app also allows you to enhance your pics by using multiple filters and other artistic touches (kind of like airbrushing), and then send them out to other sites like Twitter and Facebook. It is ideal for sharing and marketing anything of a visual nature, so food, furniture, clothing etc. And it’s a free and fun way to advertise.

With 400 million active users, Instagram is part of the Facebook stable.

FACEBOOK

Facebook features in almost every type of social media review. It is massive, with 1.59 billion users. Along with being the ideal way to keep up with family and friends, photo sharing is easy and free. The photos you post are broadcast to all your Facebook Friends, allowing them to comment. And you don’t even have to resize your photos, Facebook uploads pics of all sizes.

Their paid advertising is really powerful for visual products, and with friends of friends of friends sharing advertising posts, the word quickly spreads far and wide.

PINTEREST

A real fun site, you can follow people or groups in order to get information on just about anything. Pinterest allows you to ‘pin’ images from all over the web, and file them in one of your unique pin boards.

Features include a wish list, plus the ability to plan an important event, for example, a wedding. The ideas, in picture form, are endless. You can pin to a friend’s board, or browse through each other’s boards, liking images and re-pinning them for future reference, therein creating a network of photo sharing users.

The recipe sites are inspiring, along with décor, health tips, arts and crafts, and much more, and the search function works really well. Clicking on a link will take you to the original web page in order to collect the information needed.

It is the easiest thing to spend hours just scrolling through, getting more and more motivated to cook, sew, decorate or whatever. The advertising aspect makes a lot of sense, but somehow it doesn’t feel as informative as Facebook.

PHOTOSHOP

With a huge number of image editing features, this is probably the most professional of all the online social platforms. And it is not difficult to use. Created by the original Adobe Photoshop creators, you too can edit like a pro. Nothing better than editing a betting football virgin games photo.

Fix your phone photos on the go. Flip, rotate, crop, straighten, adjust colours and remove red-eye. Adjust brightness, white balance and hue using easy slider controls, and add frames and borders. Easily post to Twitter, Tumblr, Instagram, and Facebook, and then wait for all the positive comments.

PICASA

Picasa is one of Google’s answers to photo sharing. With an easy user-friendly interface that almost everyone can follow, it makes you look like an experienced photographer. Not as popular or busy as other sharing platforms, you can, however, share collages and edited photos with all your Google friends.

ZENFOLIO

Aimed at the professional market, this site is virtually unknown to the man on the street. With the ability to customise all aspects of the image, online portfolios are easily created for both clients and visitor to view. It is also quantifiable, as statistics are easily viewed to chart the appeal and success of the images. You can also sell your work from the site, offering enormous appeal to photographers.

Best solutions to automate social media posting

All small business owners and sole traders know how much of their time is spent marketing, and it feels like once you’ve finished it’s time to start again. With all the run-of-the-mill work such as orders, selling, invoicing and the rest, social media posting could become the straw that broke the camel’s back. Too much work, not enough time in the workday. But social media cannot be ignored; it is cheap, it reaches your chosen target market and, most importantly, it is visual. But it needs to be consistent. Posting needs to be done at the researched best times and days for great post engagement.

Instead of neglecting the important aspects of your business, automating your social media interaction will save you hours of weekend and evening work, and will give you peace of mind.

There are limitations. If you have a request from a current or potential client on your Facebook page, for example, do not rely on automated responses. Actual people need the personal touch. Most users are experienced on social media, and they recognize an automated response, so be careful how much you automate.

But by planning the release times of your posts, over a set period, automation is the answer to your problems. Software is available to monitor your accounts, so you are notified whenever someone leaves a comment or mentions your company or brand. Or when someone uses a Ladbrokes promo code.

How do we go about it? Let’s start with Twitter. Instead of letting it become a drain on productivity, queuing your tweets in advance, and spreading them over the course of a few hours is the solution. Two Twitter automation specialists are Twuffer and Tweue, so check them both out and see which one suits you best. FYI; research has shown that Tweets of around 110 characters, instead of the maximum allowed of 140, get a 17 percent higher engagement, so keep your messages short and sweet. Twitter is a powerful advertising tool. Take advantage of it.

Buffer is also excellent at increasing post engagement and driving traffic to your posts, across all the different social media platforms. You can build a list of your more interesting posts, and share them among your networks, even setting a custom post schedule for all your social platforms, for each day.

To find out who is talking about you online, Brand24 is a listening tool which informs you whenever your brand is mentioned on a blog post or on social media. They don’t do the automation side, but the listening feature is priceless. Then you can personally acknowledge, and thank people, whenever you receive a mention.

Many social networking tools have phone and browser apps, so you can manage your automation on the go. Hootsuite is robust and easy to use. So if you only want to install one app, that’s a good suggestion.

CoSchedule syncs your social media updates and blog content in advance, allowing you to plan the company’s editorial calendar in partnership with the desired social platform.

It’s good to remember that one size does not fit all. Successful Twitter content doesn’t necessarily work on Facebook. Twitter likes short blasts of advice and Google+ needs more in depth information. So test it out according to your audience, and automate it where you can.

Other outstanding automation apps and software include SproutSocial, Social Flow, and Social Oomph, but search around if none of them suit you. Each has unique features, so choose whichever gives you the best options.

Remember sharing is caring, so share other people’s content. Hootsuite, along with everything else it does, has an option to find content that interests you by merely using keywords. Buffer gives you the ability to create a posting schedule based on updates from within your network.

Then there are newsfeeds such as dlvr.it, Scoop.it and Feedly that also share and curate your content. Dvlr.it scans your feeds and posts updates whenever you blog. Another option would be Curata, as a more robust tool. And Chrome has an extension that enables you to stack up your social updates.

For more specialised businesses there is IFTTT. This is invaluable if, for instance, you run a travel agency. This option can be used to send out cheerful greetings when the sun shines, to send out weather forecasts for the next day every evening, or even sunrise messages at dawn. Customise it to suit your company.

Remember, automation is not everything. Login daily to your networks, and post short updates, or greetings, so that your clients still get the personal touch.

Whilst you could leave posting out totally whilst on vacation, some automated posts may still be sent out, but you probably wouldn’t want to monitor them while you are sunbathing by the sea. Maybe leave posting alone until your return, and pick up where you left off.

It is important that you don’t overdo your postings. Research how many posts per day are acceptable for the different social platforms. Don’t flood your timeline or you’ll end up with unlikes and unfriends. Remember to post at weekends, generally between the hours of 09:00 and 19:00. And never automate private or personal messages.

What’s the best frequency of posting on social media ?

How often do you post on social media? Do you drive everyone crazy, or do most people think you’re living in the North Pole because you haven’t posted for so long?

Connecting with our friends, clients and followers is important to all of us, and mastering the frequency of posting is so tricky, it could almost be a science. We would all like to be informative, but this is not school. Everyone likes to have a good laugh, but this is not a comedy show. Selfies are so last year and bored the majority of the population because they were so overdone. Getting it right is the fine line between normality and insanity. Let’s break it down into a few of the relevant platforms.

Research for posting for business is done by most social media managers, and this is a concentration of the most recent.

FACEBOOK

The best days for engagement are Thursdays and Friday, and it is advised that you post daily. Any time between 1pm and 3pm seems to work, and the first hour and a half generates the highest post engagement. The proof of the pudding is in the eating, so try it, and then try and gauge how it works for you.

If your Facebook Friends start to drop by the wayside, you’ve overdone it.

Statistics show that posting close to 1pm prompts the most shares, with the 3pm posts getting more likes. Commuting hours drive a lot of attention, so nail down the best times for your city. Those bored commuters need to be inspired.

Do you log onto Facebook first thing in the morning, as your eyes open? Maybe try to post before your friends wake up. But for business-to-business advertising, posting should be done during business hours.

TWITTER

Definitely should be done daily, but if that is not manageable then Wednesday, Saturday and Sunday are the best days to post. Unlike Facebook, tweets have a short lifecycle of approximately 18 minutes, so aim for good timing and frequency.

The magic number of tweets per day is between three and five, with the response per tweet peaking at five. However, if one of your followers responds to your tweets, don’t ignore them, even if you exceed your daily tweet allowance. Always respond.

Business-to-business activity is highest during the work week, whereas business-to-consumer peaks at the weekends, and, strangely, on Wednesdays. Most retweets occur at 1pm, with the highest CTR at 6pm and 12pm. One hard and fast tip is to @ mention companies, people, and influencers to get more retweets.

Head to Liverpool fc news for the best news on this legendary team.

PINTEREST

This one is the most fun to post on. You just can’t overdo it; in this case, more is more. Try and pin at least five pins every day, and up to 30 times a day if you have enough new content. Spread your pinning out during the afternoon and evening, don’t dump them all at once.

As a more social form of social media, and with a picture painting a thousand words, the best time to pin is on a Saturday, and from 8pm until 11pm during the week, with peak activity at 9pm. Vary the timing of your pinning so as to expose the pins to the widest segment of users. Remember, over half of Pinterest users are female.

Industry specifies peak engagement timeslots, crafts and food on Sundays, retail and fashion on Friday at around 3pm. Fitness pins function well on Mondays, to handle that post-weekend food hangover. But you need to experiment to find the best time slot for your business.

Pinterest posts have the longest shelf life, so make your pins easy to find. 70% of the clicks occur during day one, with the right search terms. The balance could happen over the next 30 days or more.

INSTAGRAM

According to research, peak posting starts at the beginning of the evening rush-hour traffic, so between 3pm and 4pm seem to be best. 2pm and 5pm also shows a spike, as does 2am. Must be the insomniacs.

There is no particularly good day for Instagram; every day is a good one. Set your sights on posting once a day, every day. But more than that may be considered spamming, and thus lose followers.

You are going to see a football game and ‘gram some players ? Make sure to use a Bet365 bonus code.

As with Twitter, Instagram followers are for sale all over the internet. All this does, however, is bulk up your following, with potentially zero targeting benefit. Not a good idea.

For LinkedIn, before and after hours seem best, so try 7am until 8.30am and 5pm until 6pm on Tuesdays, Wednesday, and Thursdays.

Google+ likes mornings during the work week, 9am until 11 am.

Twitter posts work best in the early afternoon, so from 1pm until 3pm on weekdays.

Tumblr differs again, so 7pm – 10pm Monday to Thursday, and 4pm on Friday.

Tweak, tweak, and tweak again. Monitor the activity closely. And just know that next year it will all change.

What’s the best day of the week to share on social media ?

To solve this conundrum, with all the research available, the trends show that in the four biggest social media platforms the best days for shares and clicks are:

FACEBOOK – Thursday

TWITTER – Friday

LINKEDIN – Tuesday

PINTEREST – Wednesday

All of these social networks peak on different days, so concentrate your marketing effort on that. But don’t just leave out Monday altogether. Experts say that you should post daily, so study the times of day that perform the best. Maybe tweet once in the morning, and again in the late afternoon, and track the progress. See what works best for you, but don’t post too frequently, your audience will soon show their disapproval by unliking or unfollowing you.

One survey shows that tweets posted on Friday, Saturday and Sunday had higher click-through rates than those posted during the work week. As a business tweeter looking for a higher engagement, then maybe bear this in mind. If you’re not keen on working on weekends, you can look for something like Buffer, which will help you with posting tweets at optimal times.

For business-to-business marketers, it is unsurprising that weekdays provide a 14 percent higher engagement than weekends do.

Naturally, some individuals may have differing opinions, so let’s explore that Stan James Promo Code.

Adobe tracked 300 brand posts, with more than 226 billion impressions on Facebook. They found that 15.7 percent of the week’s total active post impressions were on Fridays, closely followed by Thursday at 14.5 per cent. Friday is also the day that had the most audience engagements, at 3.3 per cent, with Thursday at 3.2 per cent. So Friday seems to be the best time to post and get engagement in the form of likes, comments, and shares from its viewers.

However, while research showed that text posts have declined in effectiveness, with only 0.6 percent of users interacting, video posts are on the up and up. Facebook’s autoplay feature has increased awareness and engagement from 2.4 per cent to 3 per cent. Images remain the most effective, at 4.4 percent engagement rate, which is still down from its previous 5 percent.

Business to consumer Facebook marketing has a massive 32 percent higher engagement over weekends.

On the other hand, Pinterest, with 50 percent plus of their users being female, one survey states that more time is spent browsing and pinning over the weekends. But male signups are becoming more frequent, and have grown by 73 percent. Depending on where you are also counts for a lot. In the US more men use Pinterest on a monthly basis than read GQ and Sports Illustrated combined.

It is highly dependent on your audience and your business. You need to know and understand your target market. Analyse their habits, address, interests, lifestyle and age and gender. Are your potential clients in different countries with differing time zones? Research shows that the optimum number of posts on Pinterest per day is 30. Try spreading out the timing of your posts, and use the analytics section to chart the progress.

As a guide, Monday is all about fitness, and most diets start at the beginning of the week. Technology and gadgets feature highly on Tuesday. By the middle of the week motivation is needed, so inspirational quotes claim Wednesday. Fashion fits Thursday, and Friday is all about humour. Over the weekend, Saturday concentrates on holidays, with travel topping the poll. And Sunday focuses on craft ideas and food. Where does your business or interest fit?

Help is available through third party analytic tools, such as Tailwind, which will find your optimal times and days to pin. And for those with overseas clients, a Pinterest scheduling tool, helping to spread the timing of your pins will make sure that you get a good night’s sleep. Robovy is a good one.

No social media site is created equal. Instagram’s worst day to post is Monday. The best is Sunday when there is the highest amount of social interaction. And most research rates Wednesday as the best weekday.

At the end of the day, it’s all about how your business operates, and when. Different factors create different solutions. So use the information, but tweak it until it fits best.

What’s the best hour to share on social media

At best a frustration, at worst a brand-killer – the issue of miss-timed social media posts is known to us all. Brand promotion in an online world will succeed or fail based in no small part on the chosen hour of posting. This is no simple science, not least because the solution for one may not be the solution for all. Nonetheless, here are a trio of universal tips on how to understand the market and determine the best time to post and share on social media, as well as two alternative approaches to social media marketing.

1) Know your audience.

If you are sharing posts about a product or event, you already have a target group in mind. Alternatively, if you are seeking to raise brand awareness, determine who in particular you are aiming your marketing towards. Consider the online habits of this target market. When will they be online? When will they likely be willing and able to spend 30 seconds/a minute/five minutes of their precious time investigating your brand? Will they enjoy regular content, or sporadic, unscheduled content? Difficult, but essential, questions like these may initially seem unanswerable, which leads to the second vital tip.

2) Use your analytics.

The questions of tip 1) do not need to ponder in the dark. Many social media platforms provide a means to see the demographics, location and, crucially, peak activity times of your viewership. Tedious as it may seem, being well acquainted with these statistics is a highly useful tool. Though not infallible, these analytical tools make both honing in on the true (as opposed to desired) target audience, and developing a posting/sharing schedule to suit them, much easier. If, for instance, the target market is Betfred-obsessed students, statistics will show that late-afternoon and evening posts are most well-received, whereas a 30-something working a 9-5 job might check social media once in the early morning and again on coming home. This is a painstaking process, firstly because it relates to people, who are (unfortunately) changeable, and secondly, because it requires a significant investment of time. As such, the third tip is a more general one.

3) Be patient and persevere.

Utterly indispensable to any social media marketing endeavour is a persevering nature, an ability to play the long game. Be patient in observing and tailoring to the target market. Especially for a start-up brand, simply plugging away is important; you may have to endure for a while before you find the correct posting/sharing formula for your desired audience. Use the tools at your disposal and carefully watch for trends; be prepared that this may take time.

Alongside this on-going commitment to understanding the market and cater to it, any brand must consider one of two options in their social media marketing strategy. Will the brand observe and adapt to the market? Or will it observe and boldly shape the demand of the market?

Using the three tips above, it might easily be assumed that the only solution to finding the perfect sharing hour is to adapt to the whims of the target audience. Indisputably, catering to the apparent target market is a legitimate tactic. By basing your sharing times on statistics, you follow a safer, and possibly more predictable, pattern. But it is also entirely possible, with much persistence and high saturation of posting/sharing, to follow another course: to shape the online habits of the target market.

Particularly suitable for event-based marketing, but possibly also advantageous for product releases, for instance, this second tactic is certainly more risky, but can be highly successful. The principle is to create a significant buzz around the event/product/post in question in advance of posting it, and also prominently publishing the intended post-/share-time. Generate excitement about the release and people will be compelled to align their online schedule with your own. Again, a thorough knowledge of the target market is required, as is a great deal of patience, so that you do not alter your posting/sharing hour to such an extent that the entire audience is lost. It would be useless, for instance, to persistently advertise a posting in the middle of the day when no one is able to view it! However, using knowledge of demographics to pick an appropriate time and then generating the necessary hype is a sure-fire way to reduce the frustration of miss-timing and improve brand reach.

Whichever tactic you opt for, the crucial underlying principle is: only by knowing the target market is it possible to find the perfect posting/sharing formula.