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Month: February 2022

How to Master the Instagram Algorithm?

We like to know things, to put them to use and elevate ourselves to new levels. It is always an ongoing process, as there is never an end-goal, the highlight of an industry, sport or whatever. We start by learning the basics and as we grow, we learn more advanced things along the way.

The disciplines may vary, but the process is the same. People who enjoy having fun online can often be seen using the Michigan Lottery promo code. Most well-practiced people know how to use every tool in the shed.

Social media is a new form of expression and advertisement, whether personal or of a business. Instagram is a great platform to advertise through images and posts. However, mastering Instagram is difficult. Following are tips on how to make the best out of Instagram.

Choose Your Audience

Advertisement has a lot to do with the target audience. Making general advertisements might work if the product is really suited to an entirety of the human race, but even then, not everybody understands the same languages, unless you want to only use an image, without text, which rarely works unless you are a very famous and already successful brand.

The target audience can be divided into many categories, depending on age, interest, gender, profession, region, and many other factors. The audience will determine the types of images and style you would use. Using art to attract people searching for sports will probably not work, and vice versa. 

Be Consistent

Schedules are important. People depend on them to have a little bit of control in an otherwise rather chaotic life. Daily posts should work best. The posts, like always, should never be just about the product, service or brand that you want to advertise. They should be helpful, interesting, but related to your brand/product/service. 

This way, people will see consistent posts from your brand’s account and start making connections. Connections are important, such as images, jingles. Repetition reinforces those connections, so be consistent with your posts.

Traffic Matters – Encourage Activity

Posts matter, but traffic matters even more. What is an account with thousands of posts if the posts are barely liked, let alone commented on? Not very successful. This is why, after setting up an audience and schedule, the focus should be on encouraging the audience to engage in conversation. Comments, likes and discussions elevate the posts and the account. 

The more traffic, the better. The more traffic, the more likely someone is going to contact you for deals and purchases, or click sponsored links and earn you money.


Networking is important in any industry, online or otherwise. Work with other creators to promote each other’s content and thus elevate both. Creators with a larger following often do this and help elevate upcomers. Work with other creators. The more people you know and interact with on a positive note, the better.

Instagram is a complex social media to master, but with these tips, you should be able to do more and make better use of it. There are always details to iron out, though those come later, after the basics.

How to Stay Relevant on TikTok?

Technology changes the world. With television, we got access to seeing anything from launches into space, sports matches, weather forecasts, to our favorite movies and TV shows. Fast forward a couple of decades and enter the internet. The internet has changed the world immensely. 

What was once available only offline, is now available with a click of a button. Take for example online casinos. People who like entertaining themselves like this have moved from offline to using the best NJ casino online slots. The internet added a whole new layer of interaction, and that was changed once more with social media platforms.

One of the newest social media platforms that took off is TikTok. Most of us know what TikTok is and are familiar with its short form videos. However, what TikTok users want to know is how to remain relevant on the platform.

Here is a short guide.

Serving the Right Market

It is important to do research prior to simply starting to post on a TikTok account. Knowing who watches what helps you determine the target audience. A certain audience will follow a specific style of TikToker more than something completely different. When you know who you need to make videos for, it becomes much easier to serve that market and fill it with the right content. 

Know that making content comes after determining the target audience and their preferences. Research is recommended, and not just making an account and posting.

A Polished Profile

Everybody should work on polishing their profiles. Just like CVs, they can tell a lot about the author, even though one would not be able to get the full picture. Like a website home page and a CV, a profile is what tells the people who you are and what your content will be like.

Make sure to polish your profile so that it stands out among a sea of other profiles. When somebody gets your profile as a recommended one and then clicks it, they should see something captivating, and not just a plain profile.

Consistency is Key

Whenever one wants to succeed, they want to be consistent in doing the right things, the ones that work. However, in TikTok, like sports, being consistent is not just the things that you do, but what you appear to be. A brand needs to be held to a standard and going off-brand can lead to a follower loss. Being consistent is also about the consistency of one’s upload schedule, not just their brand.

Shorter Videos Work Better

People have short attention spans as it is. Even though long videos on TikTok are three minutes long, people who browse the network actively will most likely want shorter ones. Some avid followers will settle for a known format, even though it is longer, but most people would prefer a shorter video.

Keep them short, the shortest that you can make them out to be and you will likely attract more followers.

Use Everything at Your Disposal

The app is the first thing that you should use, to determine what is trending and whether you can use it in your branding. High quality videos work much better than low quality ones. Hashtags should be used and the audience should be asked to participate. 

Every social media platform is hard to master and if you follow these tips, staying relevant on TikTok should not be a problem.