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What’s the best frequency of posting on social media ?

How often do you post on social media? Do you drive everyone crazy, or do most people think you’re living in the North Pole because you haven’t posted for so long?

Connecting with our friends, clients and followers is important to all of us, and mastering the frequency of posting is so tricky, it could almost be a science. We would all like to be informative, but this is not school. Everyone likes to have a good laugh, but this is not a comedy show. Selfies are so last year and bored the majority of the population because they were so overdone. Getting it right is the fine line between normality and insanity. Let’s break it down into a few of the relevant platforms.

Research for posting for business is done by most social media managers, and this is a concentration of the most recent.


The best days for engagement are Thursdays and Friday, and it is advised that you post daily. Any time between 1pm and 3pm seems to work, and the first hour and a half generates the highest post engagement. The proof of the pudding is in the eating, so try it, and then try and gauge how it works for you.

If your Facebook Friends start to drop by the wayside, you’ve overdone it.

Statistics show that posting close to 1pm prompts the most shares, with the 3pm posts getting more likes. Commuting hours drive a lot of attention, so nail down the best times for your city. Those bored commuters need to be inspired.

Do you log onto Facebook first thing in the morning, as your eyes open? Maybe try to post before your friends wake up. But for business-to-business advertising, posting should be done during business hours.


Definitely should be done daily, but if that is not manageable then Wednesday, Saturday and Sunday are the best days to post. Unlike Facebook, tweets have a short lifecycle of approximately 18 minutes, so aim for good timing and frequency.

The magic number of tweets per day is between three and five, with the response per tweet peaking at five. However, if one of your followers responds to your tweets, don’t ignore them, even if you exceed your daily tweet allowance. Always respond.

Business-to-business activity is highest during the work week, whereas business-to-consumer peaks at the weekends, and, strangely, on Wednesdays. Most retweets occur at 1pm, with the highest CTR at 6pm and 12pm. One hard and fast tip is to @ mention companies, people, and influencers to get more retweets.

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This one is the most fun to post on. You just can’t overdo it; in this case, more is more. Try and pin at least five pins every day, and up to 30 times a day if you have enough new content. Spread your pinning out during the afternoon and evening, don’t dump them all at once.

As a more social form of social media, and with a picture painting a thousand words, the best time to pin is on a Saturday, and from 8pm until 11pm during the week, with peak activity at 9pm. Vary the timing of your pinning so as to expose the pins to the widest segment of users. Remember, over half of Pinterest users are female.

Industry specifies peak engagement timeslots, crafts and food on Sundays, retail and fashion on Friday at around 3pm. Fitness pins function well on Mondays, to handle that post-weekend food hangover. But you need to experiment to find the best time slot for your business.

Pinterest posts have the longest shelf life, so make your pins easy to find. 70% of the clicks occur during day one, with the right search terms. The balance could happen over the next 30 days or more.


According to research, peak posting starts at the beginning of the evening rush-hour traffic, so between 3pm and 4pm seem to be best. 2pm and 5pm also shows a spike, as does 2am. Must be the insomniacs.

There is no particularly good day for Instagram; every day is a good one. Set your sights on posting once a day, every day. But more than that may be considered spamming, and thus lose followers.

You are going to see a football game and ‘gram some players ? Make sure to use a Bet365 bonus code.

As with Twitter, Instagram followers are for sale all over the internet. All this does, however, is bulk up your following, with potentially zero targeting benefit. Not a good idea.

For LinkedIn, before and after hours seem best, so try 7am until 8.30am and 5pm until 6pm on Tuesdays, Wednesday, and Thursdays.

Google+ likes mornings during the work week, 9am until 11 am.

Twitter posts work best in the early afternoon, so from 1pm until 3pm on weekdays.

Tumblr differs again, so 7pm – 10pm Monday to Thursday, and 4pm on Friday.

Tweak, tweak, and tweak again. Monitor the activity closely. And just know that next year it will all change.

What’s the best day of the week to share on social media ?

To solve this conundrum, with all the research available, the trends show that in the four biggest social media platforms the best days for shares and clicks are:

FACEBOOK – Thursday

TWITTER – Friday

LINKEDIN – Tuesday

PINTEREST – Wednesday

All of these social networks peak on different days, so concentrate your marketing effort on that. But don’t just leave out Monday altogether. Experts say that you should post daily, so study the times of day that perform the best. Maybe tweet once in the morning, and again in the late afternoon, and track the progress. See what works best for you, but don’t post too frequently, your audience will soon show their disapproval by unliking or unfollowing you.

One survey shows that tweets posted on Friday, Saturday and Sunday had higher click-through rates than those posted during the work week. As a business tweeter looking for a higher engagement, then maybe bear this in mind. If you’re not keen on working on weekends, you can look for something like Buffer, which will help you with posting tweets at optimal times.

For business-to-business marketers, it is unsurprising that weekdays provide a 14 percent higher engagement than weekends do.

Naturally, some individuals may have differing opinions, so let’s explore that Stan James Promo Code.

Adobe tracked 300 brand posts, with more than 226 billion impressions on Facebook. They found that 15.7 percent of the week’s total active post impressions were on Fridays, closely followed by Thursday at 14.5 per cent. Friday is also the day that had the most audience engagements, at 3.3 per cent, with Thursday at 3.2 per cent. So Friday seems to be the best time to post and get engagement in the form of likes, comments, and shares from its viewers.

However, while research showed that text posts have declined in effectiveness, with only 0.6 percent of users interacting, video posts are on the up and up. Facebook’s autoplay feature has increased awareness and engagement from 2.4 per cent to 3 per cent. Images remain the most effective, at 4.4 percent engagement rate, which is still down from its previous 5 percent.

Business to consumer Facebook marketing has a massive 32 percent higher engagement over weekends.

On the other hand, Pinterest, with 50 percent plus of their users being female, one survey states that more time is spent browsing and pinning over the weekends. But male signups are becoming more frequent, and have grown by 73 percent. Depending on where you are also counts for a lot. In the US more men use Pinterest on a monthly basis than read GQ and Sports Illustrated combined.

It is highly dependent on your audience and your business. You need to know and understand your target market. Analyse their habits, address, interests, lifestyle and age and gender. Are your potential clients in different countries with differing time zones? Research shows that the optimum number of posts on Pinterest per day is 30. Try spreading out the timing of your posts, and use the analytics section to chart the progress.

As a guide, Monday is all about fitness, and most diets start at the beginning of the week. Technology and gadgets feature highly on Tuesday. By the middle of the week motivation is needed, so inspirational quotes claim Wednesday. Fashion fits Thursday, and Friday is all about humour. Over the weekend, Saturday concentrates on holidays, with travel topping the poll. And Sunday focuses on craft ideas and food. Where does your business or interest fit?

Help is available through third party analytic tools, such as Tailwind, which will find your optimal times and days to pin. And for those with overseas clients, a Pinterest scheduling tool, helping to spread the timing of your pins will make sure that you get a good night’s sleep. Robovy is a good one.

No social media site is created equal. Instagram’s worst day to post is Monday. The best is Sunday when there is the highest amount of social interaction. And most research rates Wednesday as the best weekday.

At the end of the day, it’s all about how your business operates, and when. Different factors create different solutions. So use the information, but tweak it until it fits best.

What’s the best hour to share on social media

At best a frustration, at worst a brand-killer – the issue of miss-timed social media posts is known to us all. Brand promotion in an online world will succeed or fail based in no small part on the chosen hour of posting. This is no simple science, not least because the solution for one may not be the solution for all. Nonetheless, here are a trio of universal tips on how to understand the market and determine the best time to post and share on social media, as well as two alternative approaches to social media marketing.

1) Know your audience.

If you are sharing posts about a product or event, you already have a target group in mind. Alternatively, if you are seeking to raise brand awareness, determine who in particular you are aiming your marketing towards. Consider the online habits of this target market. When will they be online? When will they likely be willing and able to spend 30 seconds/a minute/five minutes of their precious time investigating your brand? Will they enjoy regular content, or sporadic, unscheduled content? Difficult, but essential, questions like these may initially seem unanswerable, which leads to the second vital tip.

2) Use your analytics.

The questions of tip 1) do not need to ponder in the dark. Many social media platforms provide a means to see the demographics, location and, crucially, peak activity times of your viewership. Tedious as it may seem, being well acquainted with these statistics is a highly useful tool. Though not infallible, these analytical tools make both honing in on the true (as opposed to desired) target audience, and developing a posting/sharing schedule to suit them, much easier. If, for instance, the target market is Betfred-obsessed students, statistics will show that late-afternoon and evening posts are most well-received, whereas a 30-something working a 9-5 job might check social media once in the early morning and again on coming home. This is a painstaking process, firstly because it relates to people, who are (unfortunately) changeable, and secondly, because it requires a significant investment of time. As such, the third tip is a more general one.

3) Be patient and persevere.

Utterly indispensable to any social media marketing endeavour is a persevering nature, an ability to play the long game. Be patient in observing and tailoring to the target market. Especially for a start-up brand, simply plugging away is important; you may have to endure for a while before you find the correct posting/sharing formula for your desired audience. Use the tools at your disposal and carefully watch for trends; be prepared that this may take time.

Alongside this on-going commitment to understanding the market and cater to it, any brand must consider one of two options in their social media marketing strategy. Will the brand observe and adapt to the market? Or will it observe and boldly shape the demand of the market?

Using the three tips above, it might easily be assumed that the only solution to finding the perfect sharing hour is to adapt to the whims of the target audience. Indisputably, catering to the apparent target market is a legitimate tactic. By basing your sharing times on statistics, you follow a safer, and possibly more predictable, pattern. But it is also entirely possible, with much persistence and high saturation of posting/sharing, to follow another course: to shape the online habits of the target market.

Particularly suitable for event-based marketing, but possibly also advantageous for product releases, for instance, this second tactic is certainly more risky, but can be highly successful. The principle is to create a significant buzz around the event/product/post in question in advance of posting it, and also prominently publishing the intended post-/share-time. Generate excitement about the release and people will be compelled to align their online schedule with your own. Again, a thorough knowledge of the target market is required, as is a great deal of patience, so that you do not alter your posting/sharing hour to such an extent that the entire audience is lost. It would be useless, for instance, to persistently advertise a posting in the middle of the day when no one is able to view it! However, using knowledge of demographics to pick an appropriate time and then generating the necessary hype is a sure-fire way to reduce the frustration of miss-timing and improve brand reach.

Whichever tactic you opt for, the crucial underlying principle is: only by knowing the target market is it possible to find the perfect posting/sharing formula.

How to find love on social networks

Many, many couples have met each other, fallen in love and are happy-ever-after on various forms of social media. But is this always the case? Unfortunately not.

Social media is not a dating site; there are plenty of those around, with all the software available to match random people by ways of their interests and desires.

However, with so many lost and lonely individuals all over social media, pitfalls do occur, often to the detriment of the platform.

Problem number one is that not everyone tells the truth about their character, or posts their own photos. Most people do, but the unscrupulous are very active. We all have strange people trying to contact us on Skype, Facebook and by email. Scams are not a new thing.

Paradoxically, there are plenty of honest folk out there. If you are single and alone, meeting new friends is easy enough. Most of your current contacts inadvertently open up their own colleagues and acquaintances to you every day, simply by sharing posts. Finding a common thread in their comments can be a foundation to build a genuine friendship through. At a guess, it can be assumed that we’ve all done it.

Ask the right questions before you decide that this is the love of your life. Chat online via Skype or WhatsApp video, and you will soon find out if their photo matches their appearance, or whether conversation comes easily.

Physically meeting with them may be a problem. The world is but a village when it comes to social media, but it’s not that simple in real life. Your potential life partner may be the other side of the globe from you, so delve into his/her personality by asking pertinent questions about religion, culture and other essential qualities. Don’t be conned by an ax murderer or scammer. Be smart and keep digging until you decide it is time to meet this person. Does your new soul mate bring out your best qualities? Do you have interests in common? Are your politics diametrically opposite? The questions are endless, but wrong answers or lies could end up as an expensive way to end the friendship.

No-one chooses to fall in love, it just happens and it’s hard then to be objective. Look out for red danger flags from the beginning of the relationship.

If they are not prepared to chat via a video link, that’s a potential problem. A relationship cannot be conducted successfully by text messages, or Facebook Messenger.

If you are asked for money, then consider the relationship over. There is a very high risk that this is a scam.

Follow your instincts. It may be difficult to ask a friend for help, many people have serious doubts about online love affairs and would be more than happy to change your mind, so be as open-minded as possible, and don’t be taken advantage of.

Find out if you have any friends or acquaintances in common. Something must have led to you befriending this person on social media. If you smell a rat, then ask for honest appraisals of this person. Or just do it anyway, as a matter of course.

Social media seems to be an ideal way to meet and even fall in love over the Internet. Statistics say that over 120 000 marriages per year are through relationships started on these platforms. So it is definitely possible.

However, a proper dating site will ask you all the right questions before matching you with a seemingly similar partner. Social media doesn’t do this, so it’s all up to you. Become an online stalker and check out the background of this stranger. Take extra measures in order to safeguard yourself and your emotions, and use your common sense. If something smells fishy it usually is. And breakups can become nasty over the networks.

And you must be honest as well. Don’t lead anyone on if you are truly not interested. If it looks like someone would like to take the relationship further, don’t encourage them if you are going to hurt them. Remember, these are real people.

Facebook now has a feature called Graph Search can be used to find other single people, by searching within your parameters. For instance, it could be ‘single friends of my friends living in the same, or a different area’.

Tinder is another social site used mainly to meet people. It is simple inasmuch as you only have to swipe left or right to answer questions. They claim that swiping is both emotional and rational. But in all fairness, it’s generally about the appeal of the photos that are posted, and that is 100% emotion.

So yes, it is totally possible to fall in love over social media, if you are careful and are able to judge without being swept along with rampant emotions. And that’s the hard part.

Top social networks in 2016

Everyone is on Social Media, in some form or other, be it WhatsApp on the phone, or Facebook on computer. Depending on individual needs, whether it is to connect with family, find a life partner, keep up with the news, or advertise products or service – it would seem that everyone is at it.

Social media sites have proved a major resource for businesses to promote their brands online. With ease of use counting highly, paid options are available on sites such as Facebook, Twitter and the purely business site, LinkedIn, and all are very efficient for reaching new potential clients from all walks of life. However, it would be extremely time-consuming to advertise on every social site, so research would need to be done to single out the ones that will work best.


Since its inception in 2004, Facebook has accumulated more than 1.59 billion active users, and more than 1 million small to medium businesses advertise on Facebook monthly.

While free advertising would depend solely on sharing business information on your personal timeline, paid advertising takes your brand to the people that matter, according to the demographics that are set by you, and beyond the realms of your circle of Facebook Friends.

The first questions you would need to ask yourself would be what do your ideal clients have in common, what are their ages and in what areas do they reside? Is your business able to help them? Is it a niche business or maybe a custom made product that almost anyone would use?

Prep your friends and clients to ‘like’ your page so that they are informed immediately, and then ‘like’ your posts, ensuring that the message travels to their friends, and so on. ‘Like” your own page and be your business spokesperson.

Facebook dominates the social marketing advertising arena, and vote it as the most important online platform. Over 55% of business users choose Facebook, followed by Linked In at 18%.


Twitter is an extremely powerful way to advertise your business. Who knew that a mere 140 characters would result in 320 million users passing on their information in such a limited amount of characters?

As short as it is, many businesses interact with existing and prospective clients, send out press releases and have the option of using targeted ads to a specific audience.

It’s going to take some work. Firstly, ensure that your company identity is branded well. Then research the experts and influencers in your area, follow them and interact with them regularly. Again, get your colleagues and friends involved. Tweeting needs to be done on a regular basis, and daily works best. Track whenever your tweets are mentioned and tweet back if you think it’s appropriate. Don’t forget to retweet and ‘favourite’ tweets.


Hands-down the favourite and most popular site for professionals to network, LinkedIn has well over 400 million users.

It is available in 24 languages and is an ideal forum to connect with people in similar businesses to yours and to post information and stats in your field.

LinkedIn gives you great exposure to others looking for your services or products. Your connections can help you connect in more ways than you can imagine. Ask for recommendations, a great way to get testimonials and provide credibility for your company.

Being more aggressive on LinkedIn certainly helps. Post often, updating your connections on projects that you are working on, including updates of interest to your target clients. Join groups related to your field and participate in discussions to build credibility in your field. But be careful not to spam, you’ll do your business a disservice and could possibly be fired from the group.

For the results it gets, LinkedIn’s paid advertising is a bargain. Keep your eyes open for their special free month of paid advertising, and test out the benefits. The first two levels of membership are extremely reasonable, but the third is expensive.


With 418 million active users, this is the site to join in order to get a more improved SEO and search traffic volume to your business website. The network has had a major update recently to help you connect your business with existing and potential clients.

Managed by Google My Business, it makes it easier for clients to find you and make your business more visible when searching locally. Using Maps, Search and Google+, Google My Business puts the relevant Google+ listings at the top of the page, with all the required information. It’s not up there with Facebook and LinkedIn yet, but the benefits should help push it up the rankings.

Among the others, two sites have great appeal for displaying your products. Firstly Pinterest has been around since 2010, and has 100 million subscribers, and is ideal for promoting products with a visual appeal. If your target audience is mainly female, then this is the one for you.

Instagram, owned by Facebook, has more than 400 million users. Used mainly to post photos relating to fashion, art, food, travel and similar visual subjects, this site is growing by leaps and bounds, with 95% of the users also on Facebook.

These are the top social media sites, but there are countless others. Choose wisely.