Technology changes the world. With television, we got access to seeing anything from launches into space, sports matches, weather forecasts, to our favorite movies and TV shows. Fast forward a couple of decades and enter the internet. The internet has changed the world immensely.
What was once available only offline, is now available with a click of a button. Take for example online casinos. People who like entertaining themselves like this have moved from offline to using the best NJ casino online slots. The internet added a whole new layer of interaction, and that was changed once more with social media platforms.
One of the newest social media platforms that took off is TikTok. Most of us know what TikTok is and are familiar with its short form videos. However, what TikTok users want to know is how to remain relevant on the platform.
Here is a short guide.
Serving the Right Market
It is important to do research prior to simply starting to post on a TikTok account. Knowing who watches what helps you determine the target audience. A certain audience will follow a specific style of TikToker more than something completely different. When you know who you need to make videos for, it becomes much easier to serve that market and fill it with the right content.
Know that making content comes after determining the target audience and their preferences. Research is recommended, and not just making an account and posting.
A Polished Profile
Everybody should work on polishing their profiles. Just like CVs, they can tell a lot about the author, even though one would not be able to get the full picture. Like a website home page and a CV, a profile is what tells the people who you are and what your content will be like.
Make sure to polish your profile so that it stands out among a sea of other profiles. When somebody gets your profile as a recommended one and then clicks it, they should see something captivating, and not just a plain profile.
Consistency is Key
Whenever one wants to succeed, they want to be consistent in doing the right things, the ones that work. However, in TikTok, like sports, being consistent is not just the things that you do, but what you appear to be. A brand needs to be held to a standard and going off-brand can lead to a follower loss. Being consistent is also about the consistency of one’s upload schedule, not just their brand.
Shorter Videos Work Better
People have short attention spans as it is. Even though long videos on TikTok are three minutes long, people who browse the network actively will most likely want shorter ones. Some avid followers will settle for a known format, even though it is longer, but most people would prefer a shorter video.
Keep them short, the shortest that you can make them out to be and you will likely attract more followers.
Use Everything at Your Disposal
The app is the first thing that you should use, to determine what is trending and whether you can use it in your branding. High quality videos work much better than low quality ones. Hashtags should be used and the audience should be asked to participate.
Every social media platform is hard to master and if you follow these tips, staying relevant on TikTok should not be a problem.