With technology, we see the world change every now and then. It certainly changed from time to time, but some changes are more drastic than others. The internet was a rather drastic change which took a lot of time to be implemented in a way that would allow everybody to use it.
With the invention of the internet, came other inventions which were not expected at the time. During the 2000s, there was an experiment which involved the creation of social media platforms. Many were around at the time, but one stood out among the many, called Facebook.
Facebook has been around for many years now, since 2004, to be exact. It has become one of the most popular social media platforms out there. Some people question whether it is still a good social media platform? Let us try and answer that.
What Makes a Good Social Media Platform?
Well, good social media platforms allow people to communicate with one another and share stories about their life. Facebook changed in the many years since its inception, but the fact remains that a lot of people are still using it.
Most social media platforms changed over time, including Twitter, YouTube and Instagram. Facebook also changed and it is often under fire because it is so popular. While trying to discredit a competitor has been a valid strategy since forever, Facebook still has a lot of registered users. If the number of users is a criteria, then Facebook is still good.
Can You Grow a Following There?
Facebook does many things right and if you play your cards the right way and pay attention to what the people want, you can build a huge following. Whenever you have a following on a social media platform, you are likely to get followers. However, not all social media platforms are popular in all parts of the world.
Some parts of the world do not even use western platforms, which is to be expected. Take for example China and Russia. Others prefer platforms like Twitter or TikTok. Embracing a single platform to grow a following is not the optimal way to promote your brand.
Can You Advertise Products?
All social media platforms offer paid advertisements of your page, product or service. This is great, because you can make specific campaigns and target specific parts of the world, regions, and then show your advertisements to a select number of people who meet certain criteria.
Advertising can be done through Facebook’s own ad system, or by you sharing and promoting your content manually.
Can You Socialize?
Facebook is still a great platform for socializing and meeting new people. It is pretty decent, all things considered. When you go through your suggested feed, it improves with every dismissal and accepted suggestion. The basic part of the social media tag is definitely present.
Facebook ticks all the right boxes if you want to socialize, build a following or advertise your products and services. Some consider it a bad platform, but it is still a platform that can help you reach millions of people with ease, making it far from bad.