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Category: Social media marketing

How to Find the Best Promotions and Deals Online

Holidays like Black Friday don’t come very often, so we are usually left to our own devices when it comes to finding the best deals on a variety of goods and services. Some people go online in search of a good deal on vacations by booking cheap flights and unused accommodations that would otherwise lose their owners’ money. Others look for good promotions and codes that make their online betting more affordable. This is just an intro to the issue at hand, but if you are interested in the types of deals you can get, you can learn more here.

So, the question is where and how can to find the best deals online? How can I make sure that I am paying the lowest possible price for food, clothing, games, music, and the like? Here are a few pointers. Bear in mind, though, that any websites listed in this piece are there purely as an example.

Websites Looking Up Websites

Yes, it is true – there are several websites whose sole purpose is to find you the best deals. If you are on the lookout for a specific item or service, these sites are there to help you find the most appealing offers online, at least according to your parameters and their availability online. The way they do it seems fairly simple at first glance – they are, essentially, topic-specific search engines. You can find the best deals on the web simply by typing in key words and phrases.

If you are still unsure about how this works or if it works in the first place, we urge you to take a glance at trivago. Trivago is a company that has a website and an app that allows you to find the best accommodations in the city you are visiting, but also the specific neighborhoods that are within your price range. While this is not the only search engine whose niche is hotels, it is one of the more famous ones.

Finding the Newest Deals

There are apps and websites for this as well. The thing is that sites like dealnews make it their mission to alert their users and visitors every time there is a special kind of deal, though some of them concern brick-and-mortar stores. You can usually supply them with an email address to get notified when your favorite store has a unique promotion.

The only downside to this method is that it is sometimes hard to find what you are looking for specifically, instead of a generic deal or promotion concerning items and services that are not on your radar.

Coupons and Codes

There is a certain mindset that comes with couponing. Some people and their families have made it into an art of sorts, with being able to feed their loved ones, paying the bills, and having money left over. This, of course, is what you get from extremes. But, you can also save a pretty penny with coupons and promotional codes.

Businesses often try to promote themselves using these codes and you can find them in a number of places, from your Facebook feed or TV commercial with a super simple puzzle, to your Junk or Spam folder, and even on some of the videos hosted by your favorite YouTubers.

How To Create Portfolio For Social Media

Show and tell is perhaps the most important thing when it comes to proving yourself professionally. Whether you are trying to enhance your personal brand or give employers a feel for your skills, an eye-catching portfolio will leave a lasting impression regardless of your industry of focus.

The creative industry is bustling with different categories of professionals, and the advent of social media has broadened the scope even further. While it may not be strictly a matter of needing a portfolio, it is a great advantage over other social media professionals that don’t and can really serve to show off your skills.

How to Start Your Social Media Portfolio

Even though you don’t have to be a designer to build a remarkable portfolio, a few links to your Twitter, Facebook or Instagram feed will certainly not cut it. Nobody really wants to filter through a long stream of epic consciousness to find the gems that make you good at your job – so what do you do to make sure you are glossed over for your next application?

  • Figure Out What You Are Showing Off: The truth is, most people have a limited attention span and would be thrown off by unnecessary detail. If you are looking to use the portfolio to attract a specific type of client, focus on projects that would potentially interest them. If you work in a non-visual role, think creatively to create simple visualizations that could help demonstrate your work. If you do not have samples of your work, it might be necessary to create mock ones, and if your best work is proprietary, try describing the project in generic terms and create a mock article or Facebook post and use that as visual evidence

 

  • Be Willing to Get Personal: Remember that your social media profile is not just about your work. It should include a bit about your story or background and who you’re looking to work with. Details like these help to forge a personal bond between you and your prospective client.

 

What to Include In Your Social Media Portfolio

It is necessary to selective about what you include in your social media portfolio. By factoring in what you’re trying to accomplish with the portfolio, you would be better equipped to decide what is relevant and what isn’t.

  • Screen Grabs: This is especially useful if you are trying to show off your writing style. Screen grabbing any quippy masterpieces and their reactions from your audience will give them an authentic feel as well as justify your landing the position you have an eye for. Snipping or using a screen capture tool is also quite effective for this purpose, just make sure to include the engagement metrics (likes, re-tweets and favorites) and you’re likely to impress the hiring manager.

 

  • Social Campaigns & Their Objectives: Any special campaigns you have done are also worth including. Typically, Social media is part of a more elaborate strategy, so talking about the campaigns objectives and the impact of social media can help to demonstrate the positive effect of your expertise. A few screen grabs may come handy here. Perhaps one or two that showcases social media engagement and denotes the metrics that followed.

 

  • Analytics: Reports and analytics that show off the result of your work is just as important as showing off work samples themselves. Whether it is Facebook Analytics, Google Analytics or other programs, dive into the numbers and demonstrate how you can not only get things done but you can read data to forecast what can work next.

If you also reserve a page or two to show your stats, and the results of relevant work, it would certainly grab attention.

Where To Build Your Social Media Portfolio Profiles

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Social media platforms are uniquely suited to help you stand out from the crowd. While Facebook, Twitter and Instagram are the more popular options, LinkedIn is a favorite among business people and professionals. However, to more creatively give people a well-rounded sense of your skill as a professional; you may use any of the following social media platforms. The good news is that they take information from your other social media platforms and make the hard work of setting up much easier

  • Me : About.me is a Vcard social media platform where you can create a one page profile about yourself and then provide links to other social media platforms as well as various means of communication. This platform is particularly great for people who cannot create a personal website for themselves because you can customize the end of your URL and it is extremely easy to share with others.

 

  • Vizify: Vizify is great for social media junkies who have presence on a lot of platforms that they post to regularly. It takes data from Facebook, Twitter and LinkedIn (as well as other platforms) and creates a unique and visually stunning blog. By pulling from these many platforms, it takes very little time to set up; and requires a lot less attention than the others. You simply have to pick and choose what data you would like to display while it creatively manages to represent it, as well as highlight your most frequently discussed subjects. Ultimately, it is a fun way to show your audience and prospective client you up-beat personality.

 

  • Slideshare: Slideshare can be used in two ways – for uploading and sharing power point presentations and trainings publicly and/or to create an interesting bio about yourself that you can eventually display on your LinkedIn profile (because it integrates LinkedIn). It is a handy tool if you conduct social media trainings often, and helps engagement because you can upload the relevant slides before hand and give them to the attendees who will then easily follow along online, share the slides or save them for future reference.

 Overall, you cannot go wrong by having a social media portfolio. It not only gives you credibility as a social media professional or an expert in your field of interest, it helps you stand out of the crowd of social media naïve competition.

Best solutions to automate social media posting

All small business owners and sole traders know how much of their time is spent marketing, and it feels like once you’ve finished it’s time to start again. With all the run-of-the-mill work such as orders, selling, invoicing and the rest, social media posting could become the straw that broke the camel’s back. Too much work, not enough time in the workday. But social media cannot be ignored; it is cheap, it reaches your chosen target market and, most importantly, it is visual. But it needs to be consistent. Posting needs to be done at the researched best times and days for great post engagement.

Instead of neglecting the important aspects of your business, automating your social media interaction will save you hours of weekend and evening work, and will give you peace of mind.

There are limitations. If you have a request from a current or potential client on your Facebook page, for example, do not rely on automated responses. Actual people need the personal touch. Most users are experienced on social media, and they recognize an automated response, so be careful how much you automate.

But by planning the release times of your posts, over a set period, automation is the answer to your problems. Software is available to monitor your accounts, so you are notified whenever someone leaves a comment or mentions your company or brand. Or when someone uses a Ladbrokes promo code.

How do we go about it? Let’s start with Twitter. Instead of letting it become a drain on productivity, queuing your tweets in advance, and spreading them over the course of a few hours is the solution. Two Twitter automation specialists are Twuffer and Tweue, so check them both out and see which one suits you best. FYI; research has shown that Tweets of around 110 characters, instead of the maximum allowed of 140, get a 17 percent higher engagement, so keep your messages short and sweet. Twitter is a powerful advertising tool. Take advantage of it.

Buffer is also excellent at increasing post engagement and driving traffic to your posts, across all the different social media platforms. You can build a list of your more interesting posts, and share them among your networks, even setting a custom post schedule for all your social platforms, for each day.

To find out who is talking about you online, Brand24 is a listening tool which informs you whenever your brand is mentioned on a blog post or on social media. They don’t do the automation side, but the listening feature is priceless. Then you can personally acknowledge, and thank people, whenever you receive a mention.

Many social networking tools have phone and browser apps, so you can manage your automation on the go. Hootsuite is robust and easy to use. So if you only want to install one app, that’s a good suggestion.

CoSchedule syncs your social media updates and blog content in advance, allowing you to plan the company’s editorial calendar in partnership with the desired social platform.

It’s good to remember that one size does not fit all. Successful Twitter content doesn’t necessarily work on Facebook. Twitter likes short blasts of advice and Google+ needs more in depth information. So test it out according to your audience, and automate it where you can.

Other outstanding automation apps and software include SproutSocial, Social Flow, and Social Oomph, but search around if none of them suit you. Each has unique features, so choose whichever gives you the best options.

Remember sharing is caring, so share other people’s content. Hootsuite, along with everything else it does, has an option to find content that interests you by merely using keywords. Buffer gives you the ability to create a posting schedule based on updates from within your network.

Then there are newsfeeds such as dlvr.it, Scoop.it and Feedly that also share and curate your content. Dvlr.it scans your feeds and posts updates whenever you blog. Another option would be Curata, as a more robust tool. And Chrome has an extension that enables you to stack up your social updates.

For more specialised businesses there is IFTTT. This is invaluable if, for instance, you run a travel agency. This option can be used to send out cheerful greetings when the sun shines, to send out weather forecasts for the next day every evening, or even sunrise messages at dawn. Customise it to suit your company.

Remember, automation is not everything. Login daily to your networks, and post short updates, or greetings, so that your clients still get the personal touch.

Whilst you could leave posting out totally whilst on vacation, some automated posts may still be sent out, but you probably wouldn’t want to monitor them while you are sunbathing by the sea. Maybe leave posting alone until your return, and pick up where you left off.

It is important that you don’t overdo your postings. Research how many posts per day are acceptable for the different social platforms. Don’t flood your timeline or you’ll end up with unlikes and unfriends. Remember to post at weekends, generally between the hours of 09:00 and 19:00. And never automate private or personal messages.

What’s the best frequency of posting on social media ?

How often do you post on social media? Do you drive everyone crazy, or do most people think you’re living in the North Pole because you haven’t posted for so long?

Connecting with our friends, clients and followers is important to all of us, and mastering the frequency of posting is so tricky, it could almost be a science. We would all like to be informative, but this is not school. Everyone likes to have a good laugh, but this is not a comedy show. Selfies are so last year and bored the majority of the population because they were so overdone. Getting it right is the fine line between normality and insanity. Let’s break it down into a few of the relevant platforms.

Research for posting for business is done by most social media managers, and this is a concentration of the most recent.

FACEBOOK

The best days for engagement are Thursdays and Friday, and it is advised that you post daily. Any time between 1pm and 3pm seems to work, and the first hour and a half generates the highest post engagement. The proof of the pudding is in the eating, so try it, and then try and gauge how it works for you.

If your Facebook Friends start to drop by the wayside, you’ve overdone it.

Statistics show that posting close to 1pm prompts the most shares, with the 3pm posts getting more likes. Commuting hours drive a lot of attention, so nail down the best times for your city. Those bored commuters need to be inspired.

Do you log onto Facebook first thing in the morning, as your eyes open? Maybe try to post before your friends wake up. But for business-to-business advertising, posting should be done during business hours.

TWITTER

Definitely should be done daily, but if that is not manageable then Wednesday, Saturday and Sunday are the best days to post. Unlike Facebook, tweets have a short lifecycle of approximately 18 minutes, so aim for good timing and frequency.

The magic number of tweets per day is between three and five, with the response per tweet peaking at five. However, if one of your followers responds to your tweets, don’t ignore them, even if you exceed your daily tweet allowance. Always respond.

Business-to-business activity is highest during the work week, whereas business-to-consumer peaks at the weekends, and, strangely, on Wednesdays. Most retweets occur at 1pm, with the highest CTR at 6pm and 12pm. One hard and fast tip is to @ mention companies, people, and influencers to get more retweets.

Head to Liverpool fc news for the best news on this legendary team.

PINTEREST

This one is the most fun to post on. You just can’t overdo it; in this case, more is more. Try and pin at least five pins every day, and up to 30 times a day if you have enough new content. Spread your pinning out during the afternoon and evening, don’t dump them all at once.

As a more social form of social media, and with a picture painting a thousand words, the best time to pin is on a Saturday, and from 8pm until 11pm during the week, with peak activity at 9pm. Vary the timing of your pinning so as to expose the pins to the widest segment of users. Remember, over half of Pinterest users are female.

Industry specifies peak engagement timeslots, crafts and food on Sundays, retail and fashion on Friday at around 3pm. Fitness pins function well on Mondays, to handle that post-weekend food hangover. But you need to experiment to find the best time slot for your business.

Pinterest posts have the longest shelf life, so make your pins easy to find. 70% of the clicks occur during day one, with the right search terms. The balance could happen over the next 30 days or more.

INSTAGRAM

According to research, peak posting starts at the beginning of the evening rush-hour traffic, so between 3pm and 4pm seem to be best. 2pm and 5pm also shows a spike, as does 2am. Must be the insomniacs.

There is no particularly good day for Instagram; every day is a good one. Set your sights on posting once a day, every day. But more than that may be considered spamming, and thus lose followers.

You are going to see a football game and ‘gram some players ? Make sure to use a Bet365 bonus code.

As with Twitter, Instagram followers are for sale all over the internet. All this does, however, is bulk up your following, with potentially zero targeting benefit. Not a good idea.

For LinkedIn, before and after hours seem best, so try 7am until 8.30am and 5pm until 6pm on Tuesdays, Wednesday, and Thursdays.

Google+ likes mornings during the work week, 9am until 11 am.

Twitter posts work best in the early afternoon, so from 1pm until 3pm on weekdays.

Tumblr differs again, so 7pm – 10pm Monday to Thursday, and 4pm on Friday.

Tweak, tweak, and tweak again. Monitor the activity closely. And just know that next year it will all change.

What’s the best day of the week to share on social media ?

To solve this conundrum, with all the research available, the trends show that in the four biggest social media platforms the best days for shares and clicks are:

FACEBOOK – Thursday

TWITTER – Friday

LINKEDIN – Tuesday

PINTEREST – Wednesday

All of these social networks peak on different days, so concentrate your marketing effort on that. But don’t just leave out Monday altogether. Experts say that you should post daily, so study the times of day that perform the best. Maybe tweet once in the morning, and again in the late afternoon, and track the progress. See what works best for you, but don’t post too frequently, your audience will soon show their disapproval by unliking or unfollowing you.

One survey shows that tweets posted on Friday, Saturday and Sunday had higher click-through rates than those posted during the work week. As a business tweeter looking for a higher engagement, then maybe bear this in mind. If you’re not keen on working on weekends, you can look for something like Buffer, which will help you with posting tweets at optimal times.

For business-to-business marketers, it is unsurprising that weekdays provide a 14 percent higher engagement than weekends do.

Naturally, some individuals may have differing opinions, so let’s explore that Stan James Promo Code.

Adobe tracked 300 brand posts, with more than 226 billion impressions on Facebook. They found that 15.7 percent of the week’s total active post impressions were on Fridays, closely followed by Thursday at 14.5 per cent. Friday is also the day that had the most audience engagements, at 3.3 per cent, with Thursday at 3.2 per cent. So Friday seems to be the best time to post and get engagement in the form of likes, comments, and shares from its viewers.

However, while research showed that text posts have declined in effectiveness, with only 0.6 percent of users interacting, video posts are on the up and up. Facebook’s autoplay feature has increased awareness and engagement from 2.4 per cent to 3 per cent. Images remain the most effective, at 4.4 percent engagement rate, which is still down from its previous 5 percent.

Business to consumer Facebook marketing has a massive 32 percent higher engagement over weekends.

On the other hand, Pinterest, with 50 percent plus of their users being female, one survey states that more time is spent browsing and pinning over the weekends. But male signups are becoming more frequent, and have grown by 73 percent. Depending on where you are also counts for a lot. In the US more men use Pinterest on a monthly basis than read GQ and Sports Illustrated combined.

It is highly dependent on your audience and your business. You need to know and understand your target market. Analyse their habits, address, interests, lifestyle and age and gender. Are your potential clients in different countries with differing time zones? Research shows that the optimum number of posts on Pinterest per day is 30. Try spreading out the timing of your posts, and use the analytics section to chart the progress.

As a guide, Monday is all about fitness, and most diets start at the beginning of the week. Technology and gadgets feature highly on Tuesday. By the middle of the week motivation is needed, so inspirational quotes claim Wednesday. Fashion fits Thursday, and Friday is all about humour. Over the weekend, Saturday concentrates on holidays, with travel topping the poll. And Sunday focuses on craft ideas and food. Where does your business or interest fit?

Help is available through third party analytic tools, such as Tailwind, which will find your optimal times and days to pin. And for those with overseas clients, a Pinterest scheduling tool, helping to spread the timing of your pins will make sure that you get a good night’s sleep. Robovy is a good one.

No social media site is created equal. Instagram’s worst day to post is Monday. The best is Sunday when there is the highest amount of social interaction. And most research rates Wednesday as the best weekday.

At the end of the day, it’s all about how your business operates, and when. Different factors create different solutions. So use the information, but tweak it until it fits best.