Media Guerrilla Posts

Online gambling is still facing a lot of scrutiny from the international communities and netizens are often oblivious regarding what they can do online and the businesses they can reach out to. That is the reason why you are likely to find adverts for codes and businesses like the William Hill Promo Code in the most unlikely of places.

Now, suppose you have a gambling business that operates online. It is a well-known fact that social media can make or break ad campaigns. Reaching out to big social media platforms like Facebook, Instagram, YouTube, and Twitter is a must, but what do you have to do in order to pass screening?

Content

More important than simply advertising your business is doing so with quality content. Instead of posting odds, promos, and other things that separate you from your competitors, it might be a good idea to simply make content regarding sports, gaming, lifestyle, or something else and place your brand on the videos and posts. These are not there to make you money but to show your public you exist. After you make a professional account, make sure you post regularly with your opinions on current events or the events that interest your target audience.

What NOT to Post

Whatever you do, do not post pictures or text with currency symbols in an effort to promote your business. This action may get your account banned on major platforms and you may even become blacklisted.

Do not encourage people to gamble, nor present gambling as a lucrative earning opportunity. The only way for online gambling to continue existing is to promote itself for what it is – a fun hobby and nothing more.

Make sure to occasionally remind your potential patrons that, should they choose to gamble, they need to do so responsibly. That means no combining of this hobby with other forms of risky behavior and absolutely no minors.

The reason behind this is to show that you are a real business and responsible when it comes to keeping the public safe by recognizing that gambling can become a problem if not handled correctly.

Reach Out

The best way to learn what you can or cannot do is to reach out to social media platforms themselves with questions, in addition to checking out their Terms of Service, Privacy Policy, and other relevant documents.

The team in charge of responding to queries is likely already trained in giving you all the information you need regarding most types of business. You can check with them whether your banner is up to code and can pass as a legitimate ad. This may come with a few strings attached, like not being able to advertise in certain areas or at a certain time.

Find Alternatives

If mainstream advertising is not possible, you need to read the documents that come with using the site in question carefully in order to find any and all alternatives. For example, check whether you can still post promotions on your account or if any form of affiliate marketing is possible.

Like we’ve said before, online gambling and its marketing are still monitored closely and the regulation behind them is still vague in certain areas. When in doubt, err on the side of caution.

One of the most popular social media platforms on the planet right now is TikTok, the platform that lets you record a short video and even incorporate other people’s videos into your own to create humorous content or simply to show off while singing. Why is everyone talking about it, though?

What It Is

First of all, what even is TikTok? It is a free video-sharing app where the videos last up to 15 seconds. If you have ever used Vine, it is very similar in nature. It is especially popular with younger generations, like teens and children.

Why Is It Popular?

TikTok has been downloaded more than a billion times and there are about 800 million active users every month. Approximately 4 out of 5 people don’t simply browse videos – they create them as well. Most of the app’s users belong to Gen Z.

Now, what is it about TikTok that makes it so popular? There are several things to consider. First of all, it is a relatively new way of communicating your ideas in 15-second segments. Every generation has a form of communication that was not available to the previous ones, like beeping, paging, calling collect and so on (ask your parents, they know).

Secondly, it lets you be creative since it limits the time during which you can express yourself, leading to some very interesting ideas. You can lip-sync a song, show your transformation from one outfit, cosplay, or makeup to another, respond and react to videos of others, develop a catchphrase, have 15-second skits and so much more.

Thirdly, it is an app that is simply fun and that you can enjoy with your friends and family. Some people become famous through TikTok and there are even companies that pay influencers and TikTok users for advertisement. It can be a lucrative platform.

Why Not Use YouTube or Other Video-Sharing Platforms?

Do you remember when Twitter had a 140-character limit? It meant that you could express your thoughts, but you had to be concise and really believe you had something to say, though there were those that kind of missed the mark, like Jaden Smith. Regardless, it is the wide variety of filters, effects, and songs you can add to your video that has a time limit of 15 seconds that separates TikTok from other platforms.

YouTube is still number 1 when it comes to video creation and sharing, but its videos can go from a few seconds to hundreds or even thousands of hours. Furthermore, the platform exercises strict control in some cases, enough to get accounts banned for the smallest infractions, videos demonetized, and money seized from their creators with very little explanation and very few chances of appeal. Additionally, the platform may have become too mainstream.

Most businesses, enterprises, social movements, and wedding announcements are present in social media. It is simply hard to avoid this phenomenon. It is also natural that horse racing has a horse in the race. Simply by searching terms like “Horse Racing”, “Thoroughbred Horses”, or “Cheltenham Tips 2019” on popular platforms, we can get some idea of the integration of this sport into the social media world. Let us examine more closely the link between horse racing and social media.

Evolution of Addressing the Public

A long time ago, you learned about horse races and results from newspapers. Then came the radio, followed by television. Finally, we have the internet. Why is this important? Well, the more sporting events and the more international events there are, the more it becomes difficult to cover them all. American TV focuses mostly on football, basketball, and baseball, leaving out many sports not covered. The mainstream media is doing little to inform the public of the noble sport of horse racing.

It is to be expected, as the three aforementioned sports are the most popular and the most profitable on the American market. Why should they, then, bother with horses? This is where the internet and social media come in. This is the alternative to reaching out to fans and viewers worldwide.

The Power of Social Media

The simple fact of the matter is that any business or industry that wants to stay relevant in the modern age has to have some level of social media presence. That’s just common sense. Sports used to be about family gatherings and clubs eagerly supporting their local champions or the nation in international competitions. With globalization, the entertainment industry boomed and there arose the need for alternative ways of keeping the potential audiences engaged in sporting events.

However, there is a thick silver lining in the mix, as social media posts are instant. You can find out within seconds whether your favorite jockey is retiring, what the situation is regarding the thoroughbred trade, and loads of other relevant information if you are interested in the world of horse racing.

Compared to other Sports

Seeing as how official and mainstream media doesn’t quite cut it in terms of reporting on horse racing events, the industry has taken on a more personal approach. Let us compare social media posts between other athletes and jockeys. Soccer players will post pictures of their brands, training sessions, and inform the public about the official announcements already present on other channels. This is a professional approach.

It is also a double-edged sword, as athletes are no longer allowed to express freely their political and social opinions under the public eye. They represent the team, the company, and the sponsors. For example, LeBron got into some hot water over the Hong Kong posts. The same can be said even of e-athletes getting their prizes taken away from companies if their stray from the path (looking at you, Blizzard).

Horse owners and jockeys have a more personal touch in the mix, often copying the dreaded Instagram thread of posting food, albeit for horses, as well as foal pictures and other heartwarming images that turn horse racing into an industry with a human face. Horse racing has become an acquired taste, something that is not to be enjoyed by everyone but by those with a finer palate concerning sports.